130gsm or 300gsm? The number on the quote decides how your flyer feels in someone’s hand, what it costs to courier, and whether it curls in Lahore humidity. Here is how we pick a stock for each kind of job.
For flyers that need to travel light, 130–170gsm art paper is usually enough. Brochures and menus sit better on 200–250gsm. Business cards start at 300gsm and go up to 600gsm for a board that feels like a credit card.